|
HOME
CONTACT
APPROACH
SAMPLE DM PACKAGES
RECOMMENDATIONS
BACKGROUND
RATES & TERMS
|
Flat Rate
My flat rate for copy and concept for a direct mail package is $18,000. Art costs are separate and cannot be estimated until the first draft is written. I prefer to use my own group of professional direct mail artists, but if you have a graphics resource you’d like to use, I will consider them.
Spec Rate
If you are a large company with a long-standing control, I will write a package to beat it with no copy cost to you. You will drop an agreed-upon test quantity. And if, for any reason at all, you choose to use the package past the test, you will pay triple my normal rate – a total of $56,000. If you don’t use it past the test, you pay me nothing. This is a good deal for you because I take the entrepreneurial risk and you only pay for a proven winner.
Multiple Package Rate
If you assign me 3 or more packages to work on all at once, as one large project, the price per package is $15,000, a savings of $3,000 per package.
Billing, Conversion, or Renewal Series Rate
I will do a series of up to 6 steps, all at once, for a flat rate of $22,000.
Terms
I bill on first draft and payment will be made within 30 days. You will get any rewrites needed. I bill on first draft because it takes large companies six months to make instant coffee. If, for any reason, you reject my copy, and do not want to continue, you will pay a 50% kill fee and that ends it. I will gladly sign any reasonable working agreement you require. Total confidentiality is guaranteed until you mail my package. After that I will freely discuss the work, but keep confidential any proprietary corporate material. I have the right to use your package as a sample displaying my work.
Tradeout or Other Consideration
I will consider tradeout or other consideration in lieu of cash for all or part of my fees. I am especially amenable to trading for vehicles and luxury travel.
|