I am an excellent writer and a superb salesman. That equals direct marketing copy. If you want to run with the big dogs, I'm your guy. Expensive? Of course. But considering the money I make for you I'm a real bargain. My direct mail copy is based on the motto of the Israeli Defense Force – "Attack!"
If you want nice, sweet, and gentle copy, you should consider going elsewhere. If you want an aggressive winner – in keeping with your corporate image – call me. I politely listen to everything my clients say and then largely ignore it. Instead of what they think they want, I give them what they need. I do not brutalize clients, but I will spank them.
My favorite thing is to test against ad agencies. I have never been beaten by an agency, from the biggest to the smallest.